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Lead Nurturing Explained
After a buyer's name and email address have been collected, they are now a lead. In the past, prospects who showed any interest in solutions offered were automatically kicked over to sales. This resulted in a number of problems that traditionally faced sales and marketing organizations: Sales people became frustrated in the quality of leads being passed over to them. Marketing became frustrated that sales did not follow through on sales lea ...
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By David Micksch on 8/30/2010 9:35 AM
Categories: [
Lead Generation
], [
Sales & Marketing Alignment
] |
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