Converting Website Visitors to Qualified Leads

Driving traffic to your website is important, but unless you can develop leads from the traffic, it only serves to strengthen your brand.  Converting hard won web traffic to leads requires a clear understanding of the buying cycle as a buyer's needs will be different depending on the phase.  Generally, the B2B buying cycle for a complex sale looks similar to this: In the early stages, buyers are looking for information about problems or opportunities tha ...   More »