Using Content Marketing to Generate Leads

Today in B2B sales, content is the new marketing currency.  Early and middle stage buyers want to be educated, not sold.  This education comes in the form of content and there is no substitute.  For your content to be effective (attract buyers) it must be relevant to the problem they are trying to solve.  Your content can come in a variety of compelling formats, including:   How Buyers Find Your Content Having great content will fe ...   More »